It's no secret I am so intrigued by marketing and this is VERY cool!
Brands, Brains, Business – is the title of Director of Marketing, PayPal, Dominik Dommick’s presentation at the B2B Marketing Europe Event in Berlin, which I am lucky enough to be working on.
Dominik will share how PAYPAL has used neuro-marketing to define it’s brand and select media.
With German efficiency he will present 3 elements, check it out...
Here is a short video introduction to his presentation at 14.00 on December 2nd, at the B2B Marketing Europe Event in Berlin:
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