Picture this: it's a glorious day with the bright sun shining, blue skies & warm air and you have just picked up the new Nissan Note to test drive.
Taking advantage of the winding sepia hued streets you take every moment to enjoy city driving at it's best in the newly designed Note with all it's gadgets.
Then spontaneously a very attractive bride/groom runs from the wedding chapel and jumps in the car pleading "Please save me!" Not an every day occurrence. Not only do you have a new passenger but also quite a few motorcycles in tow chasing you.
'Anticipate the Unexpected' is the Note's slogan and that is exactly what you and the Note do - confidently and safely maneuver yourselves through the city streets due to state of the art smart technology (including Safety Shield Technology, Around View Monitor and NissanConnect Multimedia and a satellite navigation system) allowing you to have a safe, connected, carefree and enjoyable journey together, even if it is indeed unexpected but exciting.
Taking advantage of the winding sepia hued streets you take every moment to enjoy city driving at it's best in the newly designed Note with all it's gadgets.
Then spontaneously a very attractive bride/groom runs from the wedding chapel and jumps in the car pleading "Please save me!" Not an every day occurrence. Not only do you have a new passenger but also quite a few motorcycles in tow chasing you.
'Anticipate the Unexpected' is the Note's slogan and that is exactly what you and the Note do - confidently and safely maneuver yourselves through the city streets due to state of the art smart technology (including Safety Shield Technology, Around View Monitor and NissanConnect Multimedia and a satellite navigation system) allowing you to have a safe, connected, carefree and enjoyable journey together, even if it is indeed unexpected but exciting.
At the end of the interactive app / website you can decide whether you want to keep or dump your new passenger. The future of your bride/groom is in your hands.
I think it's a great interactive campaign, which clearly shows the Note's new sleek design and technologies as well as communicate it's new trendy brand image.
Check out the new interactive website here, which you can then share with your friends on facebook and social media channels.
Being the avid Pinterester that I am and seeing that the new Note is focussed on all things cool including innovation, design, technology and gadgets for the socially active I thought it only apt to create a 'mood' board that encapsulates the #newNOTE philosophy, check it out here. If you would like to take part and co-create with me, just let me know!
Stay tuned for the next post on one of my fav topics - auto design :)
Nissan links:
Interactive ad - The Wedding
Twitter
#newNOTE
Check out the new interactive website here, which you can then share with your friends on facebook and social media channels.
Being the avid Pinterester that I am and seeing that the new Note is focussed on all things cool including innovation, design, technology and gadgets for the socially active I thought it only apt to create a 'mood' board that encapsulates the #newNOTE philosophy, check it out here. If you would like to take part and co-create with me, just let me know!
Stay tuned for the next post on one of my fav topics - auto design :)
Nissan links:
Interactive ad - The Wedding
#newNOTE
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